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Promotion of the film: "O Jerusalem"

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  1. Introduction
  2. Position of the L'Oreal and Henkel on the market for cosmetics
  3. History of the two groups
    1. Time axis of Henkel
    2. Time axis of L'Oreal
  4. Determination of the core businesses of both companies
  5. Areas of strategic activities of the two groups
  6. Determination of the target of L'Oreal and Henkel
  7. Determination of the need satisfied by the products of L'Oreal and Henkel
  8. Type of technology used in the SBU studied
  9. The competitive forces of Porter
  10. Threats and Opportunities in the cosmetics market
  11. The key success factors
  12. Map of strategic groups
  13. Strategic analysis of L'Oreal and Henkel
  14. Strengths and weaknesses of L'Oreal
  15. Strengths and weaknesses of Henkel
  16. SWOT Analysis - L'Oreal, Henkel
  17. The value chains of the two groups
  18. The BCG Matrix for L'Oreal and Henkel
  19. Financial Comparison
  20. Revenue breakdown by business
  21. Evolution of profitability
  22. Evolution of the share value
  23. Comparative analysis of strategies
  24. Global Strategy of L'Oreal
    1. Strategy of constant innovation
    2. An intensive communication strategy
    3. The concentration of its activities
    4. Internationalization strategy
  25. Global Strategy of the Group Henkel
    1. Innovation Strategy
    2. Communication strategy for the "Citizen"
    3. Diversification strategy
    4. Internationalization strategy
  26. The future of Henkel
  27. The future of L'Oreal
  28. The cosmetics market
  29. Justification of the hexagon sector of Porter
  30. The threat of new entrants
  31. The threat of substitute products
  32. The bargaining power of customers
  33. The bargaining power of suppliers
  34. The threat of firms in the sector
  35. The power of the state
  36. Analysis of key companies
  37. Breakdown of the couples Opportunities / Threats and Strengths / Weaknesses
    1. L'Oreal
    2. Henkel
  38. Conclusion

With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in 2003; French films had registered 4.2 million entries (i.e. - 45%). The gradual opening of Chinese market continues to boost French cinema (350 000 entries in 2003, 1.6 million in 2004, 1.5 in 2005).

There is also the erosion of the Korean market which rose by 2.2 million viewers for French films to 300,000 in 2005. Finally, with over 2 million entries in Mexico and Brazil and more than 1 million in Argentina, French cinema has taken a course in South America in 2005. The year 2005 was the most beneficial for the French cinema with the best results: 12.8 million viewers in the United States, 1.2 million in Germany, 600,000 in Italy, and more than 400,000 in China. 2005 was the year of the worldwide success of "The March of the Penguins", with 77 million euros in revenues and over 16 million viewers worldwide.

O'JERUSALEM is the film adaptation of global best seller by Dominique Lapierre and Larry Collins. The film tells the story of two friends, one Jewish and on Arab who find themselves in the holy city on the eve of the vote at the UN for the creation of the state of Israel. Their friendship will be confronted with the events of May 1948.

This film takes place in a rather tense time when there are tensions between the Jewish and Muslim communities. This film will connect with the audience because it is a beautiful story of friendship between a Jewish and an Arab. The script is based on a world famous book and has a wonderful cast. The film is also based on the hope of peace between the two nations that are now in open conflict but not so long ago were living together in peace and harmony.

However, the film should not be treated like a historical period film as people go to the movies for entertainment and this film is associated directly to the current situation in the Middle East.

Tags: The film O'Jerusalem, making of the film, French film

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