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Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury

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Celebrity Cruises is a cruise line founded in 1988 by the Greek Chandris Group. In 1997, Celebrity Cruises Ltd. merged with Royal Caribbean International to become Royal Caribbean Cruises Ltd., which operates Celebrity, Royal Caribbean International, Azamara Cruises, Pullmantur Cruises and CDF Croisieres de France. Celebrity brand ships offer onboard, a taste of luxury with aft-glass dining rooms, alternate dining venues, balconies and suite staterooms, large pools and lounging areas, signature bars and lounges, and elegant spas and gyms.

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