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Strategic Marketing Plan "Club Mediterranee"

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case study
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  1. Situation Analysis
    1. Market summary
    2. SWOT Analysis
    3. PESTLE Analysis
    4. Competitors
  2. Market Strategy
    1. Product
    2. Pricing
    3. Place
    4. Promotion
  3. Market research
  4. Marketing Implementation
    1. TV
    2. Press
    3. Internet
    4. Billboards
    5. Cocktail launch
    6. Launch of the Winter Russian Village
    7. Calendar

I have decided to open two new Winter Club Med villages, the Elbrouz resort and the Krasnya Poliana Extreme, in Russia. They will both be '5 tridents' standards, they will be part of my portfolio 'live the outstanding'. In 2008, Club Med created this new concept of '5 Tridents' hotel with the opening of La Plantation d'Albion in Mauritius. The suites are luxurious and lavishly furnished. Customers still have access to all the Club Med amenities you find in other Villages, such as restaurants, activities, and boutique, but with an upgrade. As this concept is a success, I have decided to expend this formula into one of the BRIC's countries. Obviously, Brazil, Russia, India and China are the future world's largest economies, and have already the largest number of billionaires. Club Med has 3 Villages in Brazil and a 4th should soon open, but I don't think that China and India are ready for a Club Med resort yet. Thus, I'm targeting the Russian's elite, taking advantage of their growing demand for luxurious convivial and convenient resorts in their country.

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