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The success behind the Walt Disney Corporation

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CSW COLLEGE

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documents in English
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case study
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  1. Making "dreams come true"
  2. The art of animation
  3. The Disney theme parks

The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world that has become the epitome of childhood fantasies. Disney and its memorable characters have transformed the entertainment industry into a multibillion dollar enterprise that is found in all wakes of life. Disney has become the picture of childhood frivolity and happiness. Through the pictures of Disney characters on plastic cups, t-shirts, toys, videos, pillows, Disney seems to have put its stamp on everything.

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