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The success behind the Walt Disney Corporation

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  1. Making "dreams come true"
  2. The art of animation
  3. The Disney theme parks

The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world that has become the epitome of childhood fantasies. Disney and its memorable characters have transformed the entertainment industry into a multibillion dollar enterprise that is found in all wakes of life. Disney has become the picture of childhood frivolity and happiness. Through the pictures of Disney characters on plastic cups, t-shirts, toys, videos, pillows, Disney seems to have put its stamp on everything.

[...] He was born on December in Chicago Illinois, to his father, Elias Disney, an Irish-Canadian, and his mother, Flora Call Disney, who was of German-American descent. Walt had a very early interest in drawing, and art.[2] When he was seven years old, he sold small sketches and drawings to nearby neighbors. Instead of doing his school work Walt doodled pictures of animals, and nature. Walt attended McKinley High School in Chicago. He divided his attention between drawing and photography, and contributing to the school paper. [...]


[...] Throughout animation's early history, it was Disney's invention that set the standard that others struggled to match. And quite often, Disney's great genius, his spark of creativity, was built upon the work of others.[6] This demonstrates to us that Disney was not egotistical in that he would only implement his own ideas. He valued the inputs of others and was willing to take outside ideas and use them to improve his own. On December Snow White and the Seven Dwarfs, became the first full-length animated musical feature, premiered at the Carthay Theater in Los Angeles. [...]


[...] April ?Walt Disney Biography and Background.? http://fuv.hivolda.no/prosjekt/gunnargrodal/bio.html.> April Walt Disney Company Site. [...]


[...] When the demand for movies was high, Disney produced movies. As demand moved to television shows, the Disney Empire soon proliferated in the field of television programming. Alan Bryman says, the balance of many people's consumption shifted from goods to services they begin to seek more services and Disney has delivered. He personally directed the design of an Experimental Prototype Community of Tomorrow (EPCOT). It was planned as a living showcase for the creativity of American industry. Disney said this about EPCOT: I don't believe there is a challenge anywhere in the world that is more important to people everywhere than finding the solutions to the problems of our cities. [...]

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