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SWOT analysis of Heineken

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About the document

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Language
documents in English
Format
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Type
case study
Pages
2 pages
Level
General public
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  1. Group presentation
  2. SWOT analysis
    1. Forces
    2. Weaknesses
    3. Opportunities
    4. Threats

Heineken N.V. is a Dutch brewery, which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam. In 2017, a year ago, Heineken owned more than 165 breweries in more than 70 countries worldwide. It produces 250 international, regional, local and specialty beers and ciders and employs approximately 73,000 people.

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