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Sydney Shark Cage Tour, Tourism and Hospitality Marketing

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case study
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  1. Description of the company
  2. Market Analysis
    1. Market Summary
    2. Competitors
    3. SWOT Analysis
    4. PESTLE Analysis
  3. Marketing Strategy
    1. Target Market & Positioning
    2. Trade marketing & Consumer marketing
    3. Marketing Mix 5P's
  4. Marketing Implementation
  5. Marketing Control
    1. Media feedback
    2. Annual Plan Control

What is intriguing in Australia? The first thought that comes to one's mind would be the variety of flora and wildlife, and the urban sprawl i.e. the inappropriate mix of cosmopolitan cities and the vast wild and desert areas which float across the country. Apart from this, the other fascinations in Australia include the wide beaches and its wildlife. Ever since the movie ?Jaws' was released across the world, the fascination for the continent especially towards this species has been on the rise. However, some conclude that their experiences in the continent and through the movie are a mixture of fear and fascination. The Australian continent has been recognized as the second continent in the world as its luxury cosmopolitan city (Sydney) has instituted the ?Sydney Shark Cage.' This company was founded in 2009, and provides leisure trips such as the Shark Cage Tour. By providing one day tours, the passion of Sydney Shark Cage has created a wonderful experience and fantasy in the minds of the customers. Thereby, the love for sharks has swelled up. Sydney Shark Cage is the third professional shark cage diving in Australia which is located at Palm Beach

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