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West Coast Apparel (WCA) - Chinese market report

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documents in English
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case study
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2 pages
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  1. Executive summary
  2. Introduction
  3. Findings
    1. Social and cultural aspects
    2. Geographical and infrastructural aspects
    3. Economic and strategic aspects
    4. Political and legal aspects
  4. Conclusion
  5. Recommendation

Our firm, West Coast Apparel, is the leading leather company and at the moment, is exporting in various English speaking countries as Canada or Ireland.
We recently brought the subject of expending our export of product to a BRICS's country, since nowadays the living standard gets better in China, there is a higher potential of consuming luxury goods. That is why we especially choose China for further market research.

[...] Economic and strategic aspects In 2014, China was the 2nd importer worldwide. Even if China's imports decreased between 2015 and 2016, it is increasing again. This circumstance could allow us to enter the Chinese market more easily. However, retails sales of China for garments and footwear grew by in 2016, which could be a threat if we try to enter the market since sales of Chinese garments, footwear as well as accessories are still increasing greatly. China is the 37th most complex country in term of economy. [...]


[...] Recommendation We should contact some logistics company as Schenker? or ?international of Washington? to have some more information about transactions with clients, the way they operate and more importantly to discuss legal procedures and prices. Before confirming our decision, we should think of the fact that we will have to hire some more labor force, in order to check regularly if all procedures are being followed and respected in China. I think that we should set a meeting date to discuss this in more details. [...]

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