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Evolution of the business services and marketing in the companies

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  1. The world of luxury
    1. Luxury: Between tradition and modernity
    2. Luxury: dream or reality?
  2. Luxury Marketing and Strategy
    1. Marketing strategies
    2. Operational marketing
    3. The paradoxes of luxury marketing
  3. Luxury and communication
    1. The various tools of communication
    2. Advertising Techniques: The ?shokvertising and porn chic
    3. Habits and cultural sensitivities
    4. Luxury and art
    5. Luxury: Appearance or reality?
  4. The future of luxury
    1. The 'new rich'?
    2. E-commerce

As an interface between the customer and the company, the marketing function manages a permanent political compromise between the requirements of the company. It awaits the results, and the commercial consideration for clients who are increasingly demanding and unfaithful.

Whatever the corporate culture, business performance is calculated, analyzed, commented upon, and sometimes even beyond the circle of the marketing function. Sales people have often been treated as employees "to share", receive special attention from the management of the enterprise, and are given wages more than other functions.

The existence of a variable salary is extended to most other business functions.
The pressure of the result is stronger than elsewhere, since it is the marketing department in creating the efforts of the entire company to exist and develop its market.

The obligation to innovate and accelerate the pace of introduction of the new reinforced this "stressful." The fact remains that the image of the seller only responsible for conducting lived. Today, the sale has become a process that impacts a "chain of actors."

Quality, logistics, IT management and marketing are part of the internal speakers that can sell more because they bring value to the delivery, the product, the service offered by the company.

In a commercial function, the goal is to develop and maintain a portfolio of clients to generate revenue and profit margins. The work of the shopping is done through pre-defined goals with his superiors (Business Manager, Sales Manager or Sales Manager, or the agent if it is a commercial agent) and in accordance the policy of selling the company. The commercial begins with a plan of exploration by identifying potential customers with directories and files constantly updated. He must get appointments, and then plan for commercial purposes and the location of potential customers. Its operations must be well prepared: the business is required to be constantly informed of trends in the industry, the market in which it operates, and its decision circuits prospects.

If all goes well, it must then negotiate prices, quantities and delivery times and possibly provide additional services (financing plan, training, maintenance, etc..) and finally lead to the signing of the contract of sale.

The business will then follow up its portfolio of clients, ensuring that the terms of the sales contract have been met, the customer is satisfied, and trying to anticipate future needs.But the task of employee business does not stop there: he is also responsible for making up any useful information in developing marketing strategy, to keep abreast of competitive offerings.
So it's a real link between the customer and the company: the role of interface is essential for it, and simultaneously allows the business to be related to many services (marketing, technical, procurement, logistics and after-sales service) internally and with various stakeholders (customers, specifiers, suppliers, and many more at trade shows) externally.

Its action may be limited to a geographic area, to a certain customer and / or type of product, but this job is carried out in companies of all sizes and all industries.

The strength of conviction, the ability to communicate, listen, to adaptto the customer and anticipate market changes, independence,openness, mobility, persistence, self-confidence, the dynamism,sense of organization and discipline. The computer literacy has become essential, the introduction of CRM(Customer Relationship Management) in most companies, asknowledge of one or more foreign languages (English). Technical knowledge (more or less sharp depending on the position) of the product or service sold is also necessary.

Tags: Sales and Marketing, evolution in business services, marketing in companies

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