Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Analysis of the confectionery market and the chewing-gum segment

Or download with : a doc exchange

About the author


About the document

Published date
documents in English
market study
60 pages
2 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. History
  3. Offers
  4. Demand
  5. Competition
  6. Conclusion

This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its credit and today the competition is fierce in this market.

Consumption of chewing gum existed since the Neolithic period and chewing gums were available in different forms: In 400 BC: the Greeks chewed the mastic gum, which was made from the resin of the mastic tree. The American Indians chewed pellets of tobacco and resin made from the sap of the spruce trees. Few decades later, tobacco was imported to Europe and Europeans adopted this habit. In the Andes, coca cola was chewed that was extracted from the peruvian shrub. In India, the people chewed betel leaves.

The modern chewing gum was first developed in America in the 1860s with a product called ?Chicklets? after which the Adams New York Gum company was created. William F. Sample, a dentist from Ohio, obtained the first patent for the invention of chewing gum. He considered this product to be beneficial for the teeth, like that of toothpaste. The principle involved in dissolving naphtha and alcohol and adding a small dose of licorice to give it a pleasant taste.
William Wrigley, meanwhile, was responsible for launching chewing gum across the continent through means like advertising and campaigning. Chewing gum then became a standard part of the American Way of Life (like that of Hamburger and Coca Cola).

In 1917, the French people discovered the "chewing gum"during the 1st World War with the help of the American forces and subsequently over the years there were certain events wherein chewing gum was distributed to children, and this was to symbolize ? sharing, generosity and friendship?.

In 1952 Courtland E. Parrett, launched the chewing gum named ?Hollywood. The green stick offered a soft mint taste called chlorophylle and is experiencing a real success even today.

Today, France leads the chewing gum market and has become the second largest consumer of chewing gum in the world other than the US: 490g of chewing gum is consumed annually per person against 600g per American.

All chewing gums are made from the same products, regardless of their brand, shape or taste: one adds sugar and flavorings to the base of the gum to give it a nice taste.

The base of the gum does not dissolve in water or in saliva. Only certain items are added in and around the gum that can be absorbed and digested. The chewing gum has an antioxidant that protects the quality of the gum during the manufacture and also this antioxidant increases the products life span.

The market for sugar confectionery including chewing gum is very competitive, with the need for key actors to recall childhood memories through certain products or to innovate by creating new sensations buds. This is necessary to always attract and retain consumers for sweets.

As a result, manufacturers do not target only children but also their parents through the range of composite products manufactured differently, with forms, colors and various packaging methods.

Tags: Chewing gum, confectionery market, analysis of the market

[...] Export The Export department of France sells confectionery adapted to the regulations and consumption patterns of each market. The sale of Haribo products is particularly concentrated on the Mediterranean countries (Italy, Algeria, Lebanon, and Morocco), while the Export range of Ricqles mint operates on the major Asian markets. Promotion Premium packs, contests, more product packages, gifts in stores etc, consist of the full range of promotional tools which is available to the distributors of the two circuits. These operations are accompanied by displays, and a custom POS. [...]

[...] The consumption pattern has been such that it has declined at a point of time and not exceeded AMMIS as per European market for sugar confectionery and did not match the maturity levels of the French territory.The candy market has certainly seen a launch, although it had no trouble getting in required numbers as itexperienced a phase of infatuation in the 1960s until recently. Some objections have also been raised and this includes the problem of obesity. Manufacturers of candy do notblame it on the consumption of sugar itself but present it as a problem of collective restraint, reflection, approved by nutritionists, and do not denigrate the consumption of candy or abuse it. [...]

[...] Introduction and History Product Overview The maoam is part of the confectionery group Haribo. There are different shapes and tastes in maoam confectionery . They are the most often individually wrapped in wax paper and grouped by five, one for each flavor. Maoam stripes are chewable candy and are rectangular in shape. They come in individual bags, are grouped in bags of 250g. Every little maoam weighs about 7g and makes a total of 35 small treats per pack. They are all organized in five flavors: cola, orange, raspberry, lemon and cherry or 7 each. [...]

Similar documents you may be interested in reading.

Launching a Red Bull product on the market of the confectionery

 Business & market   |  Marketing   |  Case study   |  01/27/2011   |   .doc   |   22 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages