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Interpellation of Subjects in Advertising

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documents in English
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market study
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4 pages
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  1. Introduction
  2. Understand who the subjects of advertisements are
  3. Defining a process by which individuals are subjected to language
  4. Advertisements in magazines
  5. The notion of the difference of race to interpellate subjects
  6. Offering a product that is within the budget
  7. Conclusion
  8. Works cited

In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or service. By emphasizing these differences, advertisers are able to create images and advertisements that they believe will appeal to the majority of their target audience. These ads will reach different individuals and appeal to their sense of identity and self to market products from lip-gloss to potato chips. The advertisements found within the pages of Cosmopolitan magazine and Essence magazine typically market the same products, but in different ways. A theoretical analysis of how the ads work might suggest these advertisements interpellate subjects based on notions of difference between the races.

[...] Subjects are found in relation to other constructions. subjectivity is socially constructed, not mystically or naturally found. There is no meaning or self that exists temporally before the law; meanings and selves are only articulated in terms of certain laws and we are born into a context where those laws are already at work? (Nealon and Giroux, 40). Therefore, subjects are always responding to other independent factors such as culture and society. Subjects are culturally influenced and change accordingly. On the other hand, tent to understand the ?self' as an inwardly generated phenomenon, a notion of personhood based on the particular (yet strangely abstract) qualities that make us who we (Nealon and Giroux, 37). [...]


[...] In recognition, individuals become subjects because they agree to and participate in the ?cultural codes of subjectivity? (Nealon and Giroux, 47). With these terms defined, the next question is how do advertisements in magazines such as Cosmopolitan and Essence interpellate subjects and on what differences do they base their marketing strategies? On the surface, these magazines are very similar publications. Both are fashion magazines, published monthly, and target women. They feature articles on topics such as love, sex, fashion, and celebrities. [...]

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