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Pharmaceutics: Market analysis

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Etudiant
Level
Advanced
Study
management
School/University
IESEG

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Language
documents in English
Format
Word
Type
market study
Pages
7 pages
Level
Advanced
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  1. Packaging overall market analysis
    1. Market structure
    2. Technical features
    3. Buyer behaviour
  2. Presentation of the company RPC packaging gent
  3. The pharmaceutics segment
    1. Qualitative analysis
    2. The meds consumers' point of view
    3. The constraints of pharmaceutics packaging
    4. Quantitative Analysis
    5. Technical constraints
  4. Bibliography

We can imagine 2 points of view for the pharmaceutics market:

- On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the aesthetics and buy probably a HDPE bottle to fill customers' attempts. Moreover the HDPE aspect looks artificial and expresses a chemical image to the customer. So the image of the bottle corresponds to the image of meds: artificial, chemical.

- On the other hand, the PET has quite the same aspect as glass and meds are usually in glass packaging. So the traditional substitute to the glass would be to PET which enables to see the product inside the packaging which is not the case with the HDPE.

Pharmaceutics products don't need to attract the customers because it is not a pleasure product but a necessity for the customer. So the packaging doesn't really have to be attractive for the customers. Moreover the bottle is usually sold into a carton packaging so it is not viewable for the customer in the pharmacy.
The problem is that the customer cannot clearly see the product with HDPE packaging and it matters for some customers who want to see before taking the meds what it looks like. It is reassuring for some of the customers not to have the impression that the manufacturer wanted to hide the product.

[...] Montpont is the only one from RPC in France which represents a quite big market and a quite rich market in terms of pharmaceutics products. In fact the Rhone Alpes region is one the greatest pools of pharmaceutics industry in France. The big advantage for the HDPE is the price which is nearly half price of the PET per metric ton. This is an average number considering the price of finish products and not the price of the polymers themselves. [...]


[...] Quantitative Analysis 3.5 billion Litres of pharmaceutical products were produced in bottles in Western Europe in blow moulded bottles. Plastic penetration is forecast to rise to 28% by 2010. Demand is forecast to grow by per annum to 2010 to reach 6 billion units, driven by increased penetration. HDPE represents 30% of the consumption of polymer for pharmaceutical bottles in tonnes in 2005. Technical constraints The medicines that are produced require an authorization that is delivered for the medicine with some precise packaging method. [...]

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