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Student Travel marketing analysis

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  1. Perceptual Mapping
  2. Multi Dimensional Scaling
  3. Cluster Analysis

New entrants into the Irish Student Travel market wish to undertake research as to the wants and needs of Irish students relating to weekend breaks. Main question: How to advertise each destination to its maximum capacity? E.g. What attributes are matched to different cities throughout Europe? The Irish student travel market is huge. In the 4th Quarter of 2003, there were approximately 196,700 students in Third level education between the ages of 18 and 24 alone.

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