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  1. Introduction
  2. Welcome to Switzerland
    1. Switzerland through time and space
    2. The political and economic organization
    3. Culture
  3. Swiss watch industry
    1. The Swiss watch industry over time
    2. The forces of the Swiss watch industry to face international threats
  4. Conclusion

For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch making.

The Swiss watch industry has evolved through the ages and has earned a reputation that is known worldwide. This study will present an analysis of the Swiss watch making industry. It is also important to remember that the region of Franche-Comte has a historical link with Switzerland and especially with its watch industry.

The Swiss watch business has subcontractors in the Franco-Swiss border and labor in the activity from the region of Franche-Comté. Regarding the issue, it seems interesting to focus on the future of the watch industry in Switzerland.

Indeed, following the globalization of trade, competitors are multiplying and the risks of counterfeit are also on the rise. In addition, the current economic crisis has certainly had an impact, directly or indirectly, in this sector.

Thus, this research will answer the following question: what is the future of the Swiss watch business and how does it deal with international threats?

Switzerland (Swiss Confederation for official purposes) is a country in Central Europe, consisting of 26 cantons and with 4 national languages (German, French, Italian and Romansch), making it a multicultural country. Numerous international organizations such as the World Trade Organization (WTO) or the International Community of the Red Cross are installed. Switzerland is also known for its political and military neutrality.

The watch industry is one of the key sectors of the Swiss economy. The Swiss watch industry is world famous for its guarantee of quality.

In the mid-sixteenth century (1541) that the Swiss watch industry was born in the Geneva area. In just a few decades, the region managed to acquire a real reputation for excellence in this field. However, it was not until the dawn of the seventeenth century that the first Swiss watch corporation was born under the name "Master watchmakers in Geneva.?

It was only thirty years later that the first electric watch appeared on the world market. In the sixties, the development of the first quartz wristwatch of the world was undertaken by the electronic center of Neuchâtel watch: the prototype was the famous Beta 21.

Therefore innovations have continued to emerge through, for example quartz watches without batteries or equipped with LED or LCD screen.

During the four centuries of evolution, values such as know-how, tradition and the perpetual innovation and the development of high technology were the undeniable growth drivers of leadership the Swiss watch industry. Despite the many challenges it faced, the watch industry has managed to preserve, preserving all its inventiveness and dynamism unmatched.

The range of qualities that benefit some brands also enhance the image quality and luxury that is one of the strengths in the Swiss watch industry from threats caused by globalization.

Thus, we can say that the future of the Swiss watch industry is based on innovation to push the boundaries even further and attract lovers of horology. Firms should not rely on their current position and must be vigilant over their competitors because the world is constantly changing.

Tags: Switzerland, watch manufacturing industry, crisis in the watch industry

[...] Switzerland suffered an economic crisis owing to this war: the textile industry faced competition from the Far East. Export sectors such as watches and hotels were hit hard during the crisis of 1921 and 1930 to 1936. The Swiss franc was devalued by 30% in 1936. In order not to suffer the same crises in the future, labor peace was introduced in 1937 based on the resolution of conflicts between workers and employers through conciliation and arbitration by ruling out strikes and lockouts. [...]

[...] Switzerland and the European Union First, it seems important to underline the fact that Switzerland is, and remains, a partner of all countries of the European Union. From a geographical point of view, Switzerland is centrally located and is literally enclosed by the member countries of the European Union. In addition, Switzerland also has cultural similarities with countries of the European Union, since three of its official languages from EU countries. On a political level, one can easily see that Switzerland shares common values close to the European Union, such as democracy, human rights and pluralism, for example. [...]

[...] After learning more about Switzerland and its operation, we focused on the Swiss watch industry in the second half. We have seen the origin and evolution of the Swiss watch industry over time: the Swiss watch industry has become a major force and presents itself as the world leader in the international arena, particularly for luxury watches. The superiority of the Swiss watch industry is illustrated by the classification of Swiss watches that have marked the history of watchmaking world.In this section, we felt it important to address the relationship between the region Franche- Comté region and the Swiss watch business.This link has enabled us to understand the functioning of the Swiss watch industry which is based on subcontracting and small artisans. [...]

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