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The Irish surfer's journal : a feasibility study

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market study
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  1. Project concept
    1. The idea
    2. How am I connected to this idea ?
    3. Why is it a viable business venture ?
    4. Target market and customers
  2. Strength and Weakness of the market
    1. Factors limiting the product development
    2. Factors favouring the product development
  3. Nature of that industry

The term culture refers to "the meanings that people learn from and share with each other" (MacPherson, Curtis & Loy 1989 p249). Basically, surf culture can be described as the people, language, fashion and sporting life. For the last few years the surfers population is growing all around Ireland; there are about 5000 surfers in the country (figures from the Irish Surfing Association / For instance; the number of schools and surf shops all along the 3500 miles coastline shows that there is an important development in this area. In 2004, a water sport magazine called "Fins", covered different subjects concerning Surfing, Windsurfing and Kite surfing. Surf culture is growing all around the Irish coast; the surfing business is relatively recent and is on the rise.

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