Search icone
Search and publish your papers

Advertising atmosphere

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
8 pages
General public
0 times
Validated by
0 Comment
Rate this document
  1. Introduction.
  2. The different types of advertising.
    1. Subliminal message.
    2. The Hidden Persuaders by Vince Packard.
    3. The practice of product placement.
  3. The history of product integration.
  4. The concept of guerrilla marketing.
    1. Jay Conrad Levinson - first to publicize the concept of guerilla marketing.
    2. Using the idea of snagging the attention of oblivious consumers with irregular and occasionally surprising means.
  5. Conclusion.

According to Webster's Online Dictionary, advertising can be defined as ?the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards?, where the seller attempts to make potential buyers aware of their product or service. Advertising is frequently regarded of as ?paid messages communicated through the various media by industry, business firms, nonprofit organizations, or individuals. ( It can be said that advertising has an immense impact on potential buyers, as those buyers often are persuaded into purchasing a certain product or service on the basis of advertisements they have witnessed. Advertising acts to persuade and inform consumers and is intended to manipulate the purchasing behavior as well as thought patterns of the viewers.

[...] There's no argument that product placement dates all the way back to the very first days of both film and television, and has made a large impact on advertising concepts. However, in within today's entertainment industry lays the great potential for generating a vast amount of revenue for networks and studios. Product placement and integration has the capability to revolutionize the entertainment industry, as shown by giving brands starring roles in film and television shows. By attracting advertisers willing to spend millions of dollars to produce their own entertainment content, the idea of product placement and integration will only become increasingly competitive. [...]

[...] Another important advertising method would be the practice of product placement, where companies implant a real commercial product into a fictional or non-fictional storyline, where the product is either bought, sold, or made use of. The idea of product placement takes place when a particular brand's logo, reference, or emergence of a product is inserted into a plot. Although not entirely reserved like subliminal advertising, this marketing tactic is carried out seamlessly as part of the script. Although product placement began in the early 1940's, it started to make a large impact on viewers in the 1980's. [...]

[...] These aspects all combine to make the advertising atmosphere, which includes four sub topics including subliminal perception, product placement, product integration, and finally guerrilla marketing. Starting with subliminal perception, this is generally described as ?whenever stimuli presented below the threshold or limen for awareness are found to influence thoughts, feelings, or actions (http://watarts.uwaterloo.c a/~pmerikle/ papers/ Subliminal Perception.html)?. Simply stated, a subliminal message is a sign or message which is inserted within another object, which holds the intentions of slipping under the normal limits of perception. [...]

Similar documents you may be interested in reading.

The role of music in commercial television advertising

 Business & market   |  Marketing   |  Term papers   |  05/14/2009   |   .doc   |   17 pages

International advertising: "Global" advertising or "local" advertising ?

 Business & market   |  Marketing   |  Thesis   |  09/29/2010   |   .doc   |   31 pages

Top sold for marketing

Final Strategic Analysis Report BIC

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   39 pages

Analysis of marketing business "Smartbox"

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   41 pages