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Case Study: Marmara (2005)

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  1. Language
  2. Language and Lexicon
  3. Features of Language
  4. Language Structure
  5. Language Processing and Cognitive Psychology
  6. Conclusion

With over thirty years of experience of the destination, Marmara became the first specialist holiday provider in Turkey. With brand new steps the group has established a presence the tourism market, and is positioned as the leader among holiday providers to Tunisia, Morocco, Egypt, Greece and Crete! Marmara is also the first company to provide scuba diving facilities in France, with its trademark Blue Lagoon. Egypt, Maldives, Mexico, Florida and Malaysia, the many destinations to which it offers packages and cruises, from beginner to advanced, with some specific training centers.

What is the market for travel agents?
Generic market of travel: Generic alternatives to market travel agencies are all the other leisure reading as well as film, television, bars, shopping.

Transportation: Air France is leading the local market up to half of the ticketing market; Train; Bus; the short-term vehicle rentals: Avis, Hertz, Ada, etc.; the cruise.

Excursions: Tourist Guides, Restoration. Accommodation: Hotels, Campsites, Holiday Villages.

Travel Agencies distribute the products of tour operators in the shop. They rely on the quality of service and advice; mail "classic" with catalogs; Websites
offer bargain prices, "", "", etc.

Intermediate GDS (Global Distribution System) plays an intermediary role between service providers, tour operators and resellers final. They are booking engines providing agencies with computer access to the offerings of service providers listed. This market is oligopolistic and shared between Amadeus, Galileo, Sabre and Worldspan.

Products and services required to travel: prescribers: magazines, guides (Michelin guide book, travel magazines); Hardware: luggage, beach equipment, diving, hiking; Payment services and international insurance with American Express.

Tourism consumption in France is constantly growing; it went from 90 billion euros in 1996 to 110 billion euros in 2005. However, we can qualify if you look at the evolution of the turnover of travel agents by year. After the sharp rise in 2000, the 2001 attacks have put a brake on the growth of travel. The stabilization will take place after 3 years of decline of nearly 4% in 2004 to grow 4.5% this year and 5% in 2006 (projected). The market is apparently bearer.

The business of travel agencies moving towards more advice, the main source of income was the ticket is doomed to dry up. There is indeed the abolition of commissions on tickets, as has Air France on 1 April 2005. Travel agencies will therefore have to pay the administrative fees to compensate for their loss.

The competition is very strong, first the traditional market players (Look Travel, Jet turn), on the other websites that now offer customized packages and physical outlets.
Suppliers (hotels, airlines) also compete with travel agencies offering their services directly.

Tags: travel industry, tourism in France, details on preparing for holiday, Marmara

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