Comparison of the importance of location to other elements in the retail marketing mix.
- The personal selling and the ambience in the shop as the most important things to improve sales theorie
- The location as the key factor in the retail marketing theorie
- Comparison between the importance of location to the other elements of the retail marketing mix
According to Omar (Retail Marketing, 1999), the elements of Retail Marketing Mix are the Service, the sales Personal, the Price, the Ambiance, the Communication, the Sales Incentive, the Location and the Image. All these elements aim at improving the Brand and its image in the mind of customers. A retailer can therefore use each of these elements to build a strong image and to make his sales increase. But is one of these seven elements more important than the others? Does the retailer have to focus more on one of these elements?