Search icone
Search and publish your papers

Effective Advertising

About the author

Etudiant
Level
Advanced
Study
marketing
School/University
Edhec...

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
12 pages
Level
Advanced
Accessed
2 times
Validated by
Committee Oboolo.com
  1. Introduction
  2. Key factors of advertising effectiveness
    1. Models overview
    2. Advertising plan
  3. Differences between B-2-C and B-2-B advertising
  4. Actimel: Components of effective advertising
  5. Executive summary
  6. Bibliography

Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness (PICTON, David & BRODERICK, Amanda 2005, p.595).
The fact is that considerable part of company's promotional budgets is spent on advertising (Ibid.).
Hence, advertising can not be solely creative and original, what is more important it should successfully fulfill its functions and achieve objectives have been set irrelative of whether it was produced for consumer or business-to-business product (ROTFELD, Herbert 2002).
Through writing this report the author will try to:
? Highlight factors responsible for making an advertising effective;
? Indicate differences between consumer and B-2-B markets able to influence on the advertising effectiveness;
? Apply achieved theoretical results to examine The Danon Actimel advertising.
According to the specificity of exact work primary research methods have not been used and secondary data was considered to be sufficient to carry out analysis in an appropriate way.
To warranty information's provided objectivity and accordance with contemporary market's circumstances, periodicals and websites were utilized along with marketing textbooks.

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

PESTEL analysis - Hermes Paris

 Business & market   |  Marketing   |  Presentation   |  09/29/2010   |   .doc   |   9 pages

Recent documents in marketing category

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social...

 Business & market   |  Marketing   |  Case study   |  03/30/2020   |   .doc   |   6 pages

Relevance and Usage of Relationship-Based Marketing

 Business & market   |  Marketing   |  Presentation   |  03/27/2020   |   .doc   |   4 pages