- Key Factors of Advertising Effectiveness
- Models Overview
- Advertising Plan
- Differences between B-2-C and B-2-B Advertising
- Actimel: Components of Effective Advertising
- Executive Summary
Despite rapid changes in the global environment and competitive landscape, advertising remains as the main marketing communication tool. Advertising cannot be solely creative and original, what is more important is that it should successfully fulfill its functions and achieve the objectives irrelative of whether it is for consumer or a business-to-business product With regard to the information provided in accordance to contemporary market's circumstances, periodicals and websites were utilized along with marketing textbooks.