Search icone
Search and publish your papers

Gender and consumption

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
4 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Chronology of the relationship between man and consumption
  2. The role of consumption and marketing on the creation of men's identity
  3. The consequences of the emergence of man as consumer

The emergence of the man as a consumer is, now obvious. This phenomenon does not cease to grow since the post war period, and it is today demonstrated by the unbelievable number of new products which are launched in the market, especially targeting men. But consumption is not only a new activity in men's life; it is above all a new means of self expression. As men's self identity has evolved, their masculinity has also shown changes. Before starting the development, it is useful to define the notion of consumption. As Baudrillard. J (1988) said, the quantity of goods and the satisfaction of needs are not sufficient to define the concept of consumption. Individuals buy goods to satisfy a desire. This is not the only requirement. They also want to consume more and more, and they always feel dissatisfied. Actually, consumption is a "systematic act of manipulation of signs" (Baudrillard. J. 1988), meaning that what we consume is more dependent on the meaning of the object in society and the personalization we give to it, rather than the object itself.

Similar documents you may be interested in reading.

A multinational study of gender wine preferences

 Politics & international   |  Social sciences   |  Research papers   |  04/05/2010   |   .pdf   |   10 pages

Doing gender: Reasserting masculinity

 Philosophy & literature   |  Literature   |  Term papers   |  06/02/2010   |   .doc   |   2 pages

Top sold for marketing

SWOT analysis of Accor group

 Business & market   |  Marketing   |  Case study   |  01/27/2011   |   .doc   |   15 pages

Marketing case: Kinder Surprise

 Business & market   |  Marketing   |  Term papers   |  05/12/2009   |   .doc   |   4 pages