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  1. Introduction.
    1. The Swedish culture.
    2. The IKEA concept.
  2. IKEA's concept in Sweden: The 'IKEA Spirit'
    1. How is the firm culture constructed in general?
    2. The sources of the IKEA firm culture.
    3. The characteristics of IKEA firm culture.
  3. IKEA's adaptation to the different countries' culture.
    1. IKEA in China.
    2. Analysis of the Chinese firm culture according to the five dimensions of Hofstede.
    3. IKEA in Beijing: how IKEA adapts its firm culture to China.
  4. Conclusion.
  5. Bibliography.

Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and wealth. In these societies equality and opportunity for everyone is stressed. Individualism (IDV) focuses on the degree the society reinforces individual or collective achievement and interpersonal relationships. In Sweden, the High Individualism ranking indicates that individuality and individual rights are very integrated in the society. Individuals in these societies may tend to form a larger number of looser relationships. Masculinity (MAS) focuses on the degree the society reinforces, or does not reinforce, the traditional masculine work role model, control, and power. In Sweden the Low Masculinity ranking indicates the country has a low level of differentiation and discrimination between genders. In these cultures, females are treated equally to males in all aspects of the society.

[...] The IKEA concept IKEA Concept is the most well known strategic marketing in the world. It based on offering a wide range of designed, functional home furnishing products at prices so low that many people are able to buy them. Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve all social classes by providing low- priced products that contribute to live in a better place. The IKEA Concept guides the way to how the IKEA products are designed, manufactured, transported, sold and assembled. [...]

[...] Finally, Chinese employees seem to accept this strange way of working, in opposition with their own culture IKEA in Saudi Arabia 1 Analysis of the Arabian firm culture according to the five dimensions of Hofstede Power Distance = 80 High power distance This high rank shows that it exist a high level of inequality of power and wealth within the society. As the power distance is the degree of acceptation of inequality, Arabians will accept that leaders will separate themselves from the group. [...]

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