Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

What could the impact of sensory marketing be on the cosmetic industry and its consumers in France?

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
3 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. The efficiency of sensory marketing
  2. Consumers' behavior in response to the brands' marketing and communication strategies

Nowadays more and more companies are exposed to massive competition and need to use innovative strategies in order to promote their products efficiently and to differentiate themselves from each other. Hence, a marketing technique has emerged a few years ago: sensory marketing. Beyond a sale strategy, sensory marketing is a set of persuasive means that allow companies to build an affinity and better interact or play with their consumers' five senses; sight, hearing, taste, smell and touch. Products are sensual by nature and companies can use this approach to create, accentuate, or highlight their sensuality.

Similar documents you may be interested in reading.

Sensory marketing: Case study

 Business & market   |  Marketing   |  Presentation   |  01/20/2009   |   .doc   |   39 pages

A Strategic Overview of men's cosmetics: An Industry Profile

 Business & market   |  Marketing   |  Market study   |  09/29/2010   |   .doc   |   28 pages

Top sold for marketing

Mayo Clinic Case Study

 Business & market   |  Marketing   |  Case study   |  11/15/2013   |   .doc   |   4 pages

SWOT analysis of Accor group

 Business & market   |  Marketing   |  Case study   |  01/27/2011   |   .doc   |   15 pages