Search icone
Search and publish your papers

"Recessionista": Tartuffe of crisis times?

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
6 pages
General public
0 times
Validated by
0 Comment
Rate this document
  1. The world ''recessionista'' is, by its construction itself, clearly linked to a temporary context of recession
    1. Is this trend really new yet?
    2. Thus, the trend ''recessionista'' redistributes the cards of fashion market
    3. Can we however speak of a real reallocation of purchases from luxury to second hand clothing?
    4. Aware of their non-conformity to the ''recessionista'' trend, the luxury brands adapt their marketing
  2. But Tartuffe comes on the stage when the ''recessionista'' trend praises a ''New Modesty'' or a ''New Humility'' allowed by this new clothing norm
    1. Consequently, for the ''recessionistas'' more concerned with their action and talk consistency, the style ''luxurious tramp'' is also a ridiculous hypocrisy
    2. Coupling to fashion moral values such as modesty, it is taking the risk of creating a ''fashion police'' responsible for distinguishing between true and false modests
    3. On the behalf of Modesty, you can judge people but mainly shape fashion!

As coined by Recesssionista: Trends on a budget, University Daily Kansan, November 20th 2008, ?With the economy in the gutter, fashionistas have been forced to reform their ways, because spending a fortune on clothes is out, and discount is in.' This sentence rings as a recessionista's manifesto, since ?fashionistas' are out, and the world is welcoming ?recessionistas.' ?Recessionistas' are ?ex-fashionistas' reconverted to non-ostentation consumption in a context wherein almost everyone suffers from the economic slump. Indeed, the word ?recessionista' is created through a contraction of English words i.e. ?recession' and ?fashionista.' However, as this first quotation depicts a change which is not really spontaneous (a forced change) and its moral connotation (?to reform' belongs to the religious lexicon). These two terms can mean that ?recessionistas' are the Tartuffe of the crisis times. Do ?recessionistas' trigger of a long-term change in the consumption habits of fashionable and wealthy women? Or is it just a temporary and hypocritical trend that will vanish with the demise of the economic crisis?

Top sold for marketing

Final Strategic Analysis Report BIC

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   39 pages

PESTEL analysis - Hermes Paris

 Business & market   |  Marketing   |  Presentation   |  09/29/2010   |   .doc   |   9 pages

Recent documents in marketing category

Analysis and evaluation of Google and its failure

 Business & market   |  Marketing   |  Presentation   |  01/13/2020   |   .doc   |   2 pages

Business plan and creation strategy - Easy Med, Ez Med Singapore

 Business & market   |  Marketing   |  Case study   |  12/28/2019   |   .doc   |   14 pages