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Relevance and Usage of Relationship-Based Marketing

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  1. A Sound Theoretical and Conceptual Perspective of Relationship-Based Marketing
  2. Examination of the factors a company should consider in implementing a relationship-based marketing strategy
  3. Managerial Recommendations

Relationship designs the connection between two people. The link resolves from interaction they have, from how they behave with each other. A relationship can be friendly, romantic, between co-workers.
Marketing designs the management process through which goods and services move from concept to the customer. It includes the coordination of price, products, place and promotion. It includes market research and advertising.

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