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Strategic analysis of Nestlé

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18 pages
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  1. Identification
  2. External analysis
  3. Internal analysis
  4. Syntheses of diagnosis
  5. Analysis of Nestlé strategies
  6. Recommandations

- Guarantee a high level of protection of the human health
- Food awareness campaigns (5 fruits and 5 legumes)
- European Union's GDB was 920,541 billions € in 2014
- The EU counts only 7 % of the world population but represent 20 % of the total volume of the imports and the world exports
- Distributors passes on the increases of raw materials (+0,4 % en 2015)
- Modification of the modes of consumption
- People pay more and more attention in food safety
- They turn away from industrial products, because they lose

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