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The behavior of the consumers in the world

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  1. Introduction
  2. Changes in the luxury sector
  3. The luxury of exclusive and accessibility
  4. Origin and history - Luxury
    1. History of luxury
    2. Product specifications of Luxury
    3. A perfect product
    4. Attractive packaging
    5. A strategic price
    6. A distribution study
  5. An elitist voluntary communication
  6. The causes of this change include the following - democratization of the sector
    1. The financial causes
    2. The sociological causes
    3. The causes related to innovation
  7. The paradoxes through the 4Ps
    1. Price Paradox
    2. Product Paradox
    3. Paradox of distribution
    4. communication paradox
  8. Luxury in the 21st Century
  9. The exclusive luxury of the People
  10. The new luxury
  11. Focus on the brand
    1. Presentation
    2. All attributes
    3. All benefits
    4. The set of values
    5. A culture
    6. A personality
    7. A user profile
  12. The luxury brand
  13. The dangers
    1. The first danger comes from consumer products
    2. The second danger comes from the proximity between the management of luxury and the mass distribution
    3. The third and last danger for the overexposure and trivialization of luxury
  14. The evolution of marketing strategies of luxury
  15. Tools
    1. The extension of the range, the variation
    2. The line extension, diversification
    3. From co-branding to masstige
    4. The accessorization of luxury
  16. Marketing Mix
    1. The product
    2. The price
    3. Distribution
    4. Communication
  17. Internet and luxury
  18. Investing networks of influence
    1. internet: luxury and affinity
  19. Consumer expectations
  20. The Internet media at a glance
    1. Internet is
  21. Investments of luxury growing on the web
  22. Internet users in the high income group
  23. Luxury and the internet
  24. Rules to follow
  25. Understanding social media
  26. Differences in methods of traditional Media
  27. Writing for social media
  28. According to the Social Media Guide, to be forceful with social media, you must
  29. Types of Social Media
    1. Social networks
  30. The value of social networks for luxury brands
  31. Major social networks
    1. Facebook
    2. LinkedIn
    3. Service
    4. MySpace
  32. Facebook, the first social network
  33. Attracting fans on my Facebook page
  34. Communities of content
  35. The main communities
    1. Sharing
    2. Share videos and photos
    3. Document sharing
  36. YouTube, one of the most visited of the world
    1. Example Campaign
    2. The microblogs
  37. A few statistics
  38. Here are some examples of what he can do on Twitter
  39. Luxury brands increasingly present on twitter
  40. Blogs, the new mouthpiece of luxury
  41. Which blogs are targeted?
  42. Blogs: often the source of a buzz
  43. What is the buzz
  44. What is the trash attitude?
    1. The trash today
    2. Trash and luxury
  45. A new approach, glam trash
  46. The example of the glam-trash of the Louis Vuitton
  47. Measure the effectiveness of its campaign
  48. Follow the buzz
  49. How to measure the phenomenon of buzz?
    1. Google Alerts
    2. Google Blogsearch
    3. Google trends
    4. Wikio
    5. Technorati
    7. MonitorThis
    8. Samepoint
  50. Social Mention (Alerts and Social Mention)
    2. TweetScan (and email alerts Twitter)
    3. Tweetbeep
  51. Twitrratr
    1. Twitter Search
  52. ROI measurement of the commitment of my brand in social media
  53. The measure of progress
  54. Application on Twitter
  55. Measurement tools from the Social Media Guide
  56. Measurement tools of engagement
  57. Illustration: Louis Vuitton BITCH
  58. Analyze
  59. The perfume market
  60. Competition
  61. SWOT
  62. Aims
  63. Targets
  64. Positioning
  65. The 4 Ps
  66. Budget Analysis
  67. Conclusion

The sphere of commercial activities can largely define what one needs to think and perform. Construction of an identity is not an isolated operation. Our identity has to be constantly strengthened and consolidated. Identity is a "story of unfinished writing of the consumer" (A. Giddens).

The objects of consumption are the essential accessories to this scenario. Comparison of the behaviour of French, American, Japanese and Chinese consumers shows us the complexity of international marketing. Indeed, the strength of a company is to adapt to consumer's needs. The 'average' consumer does not exist. Some have a low income, and others have a high income, some are young and others, older; some are inquisitive and others are focused on themselves.

Moreover, many consumers check the label of "made in," before buying clothes, car, or food items in the market. The source of the products seems to affect the process of product selection. Today, there is a globalization of information, a mixture of cultures and frequency of more important trade aspects.

Will globalization affect consumer behavior? Is there a global consumer? How can the behaviours of American, French, Japanese and Chinese consumers be defined? These questions will be answered by first presenting the different stages of globalization, and then it will present the effects of international marketing on consumer behaviour. It will explain the new phenomenon of globalization and finally in the second major section, a presentation and defining the different behaviours of consumers worldwide.

Undoubtedly the most significant period ranges from postwar to the present. International trade has increased dramatically during this period. The United States in exchange for the opening of European borders and the establishment of U.S. subsidiaries provide financial assistance for the reconstruction of Europe under the Marshall Planis activated. In fact, we have a record during the war boom with economic growth of around 8% per year. In addition, the share of manufactured goods increased dramatically in total exports by value.

Globalization today is explained by the combination of three factors.First, the growing internationalization of economies, the significant increase in FDI and finally by a geographic fragmentation and global integration of production.

International marketing can be defined as the process to optimize resources and focus the objectives of an organization through the opportunities of a global market. Can be simply defined as the execution of at least one of the tasks of marketing across national borders.

In all areas where the size of the company can achieve significant economies of scale. For example, the aerospace, automotive orhome appliances. It is no longer possible for a manufacturer to limitits activities to a single country under pain of ceasing to be competitive. In other areas such as banking, that is the nature of some operations that require international infrastructure. For many companies finally opening up to international markets is now the only way to grow rapidly.

The main problem with the main challenge of international marketing are to balance two conflicting requirements. First, in each country where a company operates, it must adapt its marketing strategy (product policy, communication, pricing and distribution) to local: laws, tastes and habits, organization of unit distribution, existing competitors. On the other hand, it has an interest, for reasons of cost and image,to maintain a certain unity, a certain homogeneity of its marketing policy, particularly in terms of product, price and communication.

Tags: consumer behaviour, international markets, challenges

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