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Website evaluation : Audi

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  1. Introduction.
  2. Presentation of the company.
  3. Summary of Audi history.
  4. www.audi.com : An extension of Audi's philosophy.
  5. Audi and its customers: A real passion.
  6. Analysis of the Audi website in a technical point of view.
    1. Design and layout.
    2. Navigation.
    3. Content.
    4. Accessibility.
    5. Search engines ranking.
  7. Audi versus its direct competitors: The online battle.
    1. BMW.
    2. Lexus.
    3. Mercedes-Benz.
    4. Conclusion about the competitors websites.
  8. Conclusion and recommendations.
  9. References.

Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This name also comes from Latin audi (imperative mode of audire: to hear), which is linked to the name of the founder, August Horch (1868-1951) (imperative of hören: to hear). Its founder left the Mercedes group after a divergence of opinion. As a result, he founded his company, Auguste Horch & Co, which collapsed very quickly. With daring spirit, August Horch gave birth to Audi, he was legally forbidden to name the company with his own name. Audi was founded in 1909 in Zwickau by August Horch, initially under the name of August Horch Automobil Werke, after he had to leave its company "Horch & Co". Its name is the translation in Latin of ?Horch?. The factories as well as the main office were in Zwickau, in Saxony. From 1911 to 1914, the Audi Company took part in the Alps Cup, an amazing endurance race of 2400 km which Audi won three successive years in 1912, 1913 and 1914.

[...] Content One of the strength of the Audi website is to provide both Flash and text content. This makes the website accessible to everyone (even those who do not have the Flash player plugin) with an interactive, modern and attractive content for the most recent browsers thanks to the Flash technology. The use of videos, music and friendly-user interface through the Flash animations invites the customer to learn more about a product or the company. As for most car manufacturers, we can find information such as cars characteristics, services description, corporate details and the history of the brand. [...]


[...] Analysis of the Audi website in a technical point of view Design and Layout As it was said previously, the design of Audi websites is a relevant illustration of the brand values such as quality, innovation, performance, elegance and sobriety. The use of the grey, light blue, black and white colours as the main colours of the background is very relevant. This makes the website very clear, not Flashy. It is also easier to find information as the general overview is very simple. [...]


[...] For example, the micro- site of the R8 is a good representation of what Audi tries to sell through this car: a high quality and high performance supercar. The ?Audi car configurator? is a very interesting tool that allows the visitor to customize any Audi car he would like to buy. During so, he will be able to choose the colour, wheels, engine, type of gearbox, equipment etc. He will also be able to have an estimated price of the customized car. [...]

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