Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Marketing in healthcare organization?

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
research papers
Pages
13 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Marketing and healthcare
    1. Marketing in health: a full-blown place
    2. The marketing structure and optimize Healthcare organizations
  2. Improve patients' experience
    1. Develop a loyalty's strategy
    2. Marketing based on patient, improve their experience to increase the financial aspect
  3. The marketing in healthcare, an outstanding horizon
    1. The future of marketing in healthcare
    2. The shift to digital marketing of healthcare organizations
  4. Hypothesis
  5. Methodology
  6. Results and Findings

The research question of this seminar paper deals with marketing strategy and healthcare sector.
To pursue their activity and improve the patient experience, should private and public healthcare organizations integrate marketing in their strategy?
Studying marketing, which is beginning to affect healthcare organizations, allows for the interpretation and analysis of marketing from the economic sphere, which now applies to sectors, in particular the medical one which has not yet been influenced by this kind of strategy.

To answer the research question, I interviewed professionals in the medical industry.

I was able to observe and draw specified conclusions on the subject. First, marketing in healthcare organizations is not mainly aimed at driving competition in this sector. It is primarily used to refer patients, reduce costs and gain time, in a sector where the number of doctors dwindles. In addition, marketing is supplementing medicine and is expanding to fill some gaps that reside in this sector. Furthermore, health marketing will revolutionize the current state of affairs in order to allow the use of tools for the production, transmission, management and sharing of digitized information for the benefit of medical practices. Moreover, in the future, marketing applied in health sector will redraw the interaction between patient and practitioner.

Similar documents you may be interested in reading.

Gfk Group. Market research

 Business & market   |  Marketing   |  Case study   |  12/13/2006   |   .doc   |   14 pages

Latinos and healthcare in the United States: Diverse challenges and unmet needs

 Politics & international   |  Social sciences   |  Thesis   |  06/20/2008   |   .doc   |   26 pages

Top sold for marketing

Mayo Clinic Case Study

 Business & market   |  Marketing   |  Case study   |  11/15/2013   |   .doc   |   4 pages

SWOT analysis of Accor group

 Business & market   |  Marketing   |  Case study   |  01/27/2011   |   .doc   |   15 pages