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Promotion of world calling card, sales and brand image of Vodafone

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  1. Introduction
  2. The Indian pharmaceutical sector
    1. Advantages in India
  3. The growth scenario
  4. Steps to strengthen the industry
  5. Future prospects of the pharmaceutical industry in India
  6. Research and development in the pharmaceutical industry
  7. A study on Wockhardt
    1. Mission and business philosophy
    2. Wockhardt and international pharma
    3. Marketing division
    4. Tie ups with Wallis laboratory limited and CP pharmaceuticals limited - UK
  8. Overview of the research and development
  9. Financial overview of Wockhardt
  10. Research methodology and survey
  11. Conclusion
  12. Bibliography

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings all over the country, with its punch line ?wherever you go, our network follows?.

Hutch provides both postpaid and prepaid cellular services with lots of value added services to its customer base. With a total market share of 22%, Hutch's customer base amounts to 2.44 crore subscribers.

Essar Group has a turnover of over US$ 2.2 billion and the enterprise value of US$ 15 billion. The company has a wide range of manufacturing and service business sectors like Telecom & BPO, Engineering & Constructions, Steel, Oil & Gas, Power, and Shipping & Logistics. Since 1983, Hutchison Whampoa Limited is into mobile business in Hong Kong and now has more than 40 million customers. Vodafone is acquiring Hutchison Telecomm International Limited, a subsidiary of Hutchison Whampoa Limited, with 33% stake in the company, changing Hutchison Essar to Vodafone Essar.

Vodafone Group Plc is a mobile network operator headquartered in Newbury, Berkshire, England. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £84.7 billion (July 2007). Vodafone currently has equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 40 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones."

[...] Importance of a Brand As we know brand plays a very important role in leaving the image of its product in the mindset of the consumer and some of the important points about brand importance are as follows:- 1. It helps in recognizing the product in unique manner or it distinguishes the product from others It helps consumer to search or to remember the product which he wants in a very ease and quick manner It helps in creating the personality or image in the eyes of the consumer regarding the product It helps in conveying the values regarding the product It helps in suggesting the kind of consumer who buys or uses the product. [...]


[...] Our others objectives are: Promotion of World Calling Cards To find out the sources of promotion in NCR/Delhi market To find out perception of NCR/Delhi people about Vodafone (HUTCH) brand To locate the potential NCR/Delhi market for Vodafone (HUTCH) The research program is designed for the promotion of WCC & Vodafone (HUTCH) in NCR/Delhi area and overcome the main barriers for brand in market of NCR/Delhi , the work which is being done for this is described as fallows . [...]


[...] Registered as Telecom Seychelles Limited and operating under the brand name of Airtel, the company is licensed to offer comprehensive telecom services including GSM Cellular, PSTN (Fixed Lines), Fax and Data, International Roaming, connectivity to Internet Services, Maritime Telecom Services (INMARSAT). Airtel provides the whole range of telecom services/ from GSM Mobile services, Airtel Magic Prepaid Mobile Cards available at a string of outlets. International Roaming with 140 operators in 61 countries; a host of Value Added Services/ Fixed Cellular services and a fast growing Fixed Line network as well. [...]

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