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Abolition of advertising on TV public channels

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  1. Introduction to French Television Group
  2. Financing
  3. Television-viewer's opinion
  4. Polemics and consequences
  5. Comparison with BBC
  6. Conclusion
  7. Bibliography

The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group.

Actually, on January 17, 2008 the French President Sarkozy announced: ?I would like a television public utility which have to be really different from private channels. One of the means to differentiate the television public utility is to avoid audience and profit researches.?

According to Mrs Christine Albanel, the Minister of culture, the aim of this shake-up was not to clone ?Arte' (A French-German channel without advertising) and the choice of the France Télévisions CEO, Mr Patrick De Carolis, since the end of 2007 to privilege quality than quantity through a barometer is a good tool.

[...] Indeed BBC gets 5.1 billion of resources when all French TV channels funds reach only 3.3 billion. To conclude, it is obvious that there are not a lot of supporters for this project. We can say that the only one who will principally benefit from the abolition of advertising will be private channels. Many politics are against this proposition, like Laurent Fabius who thinks that it is a gift given by Nicolas Sarkozy to the private channels, and in particular to Martin Bouygues. [...]

[...] The scrapping of advertising on public television would also boost private broadcasters TF1 and M6, whose shares rose on Tuesday. First BBC is not a channel like we know in France. It has a lot of different activities next to television like newspapers, radio, etc. Contrary to France Télévisions, BBC gets impressive financial resources because of several reasons. Concerning the financing of the BBC, it is divided in the TV licence fee which is 45% higher in UK than in France, the given amount from the Foreign Office of the UK government which is 250% higher in UK than in France and finally the BBC contract with English government which contains the obligation for BBC to decrease structural costs and in return obtains a guarantee of a growing fee each year. [...]

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