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Advertising and its modern aids

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  1. Introduction
  2. What is advertising?
  3. Scope of advertising
  4. Types of on-line advertising
    1. Web adverting
    2. Classified advertisement
    3. Banner advertising
    4. E-mail advertising
  5. E- marketing
    1. What is e ? marketing?
    2. The internet as an advertising medium
  6. The internet
  7. E ? business
  8. It's bigger than the internet
  9. Functional departments of an advertising agency
    1. Contact department
    2. Media department
    3. Copy department
    4. Art and visualisation department
    5. Production department
    6. Finance department
    7. Research department
    8. Public relations departments
  10. Broadcast advertising
  11. Print advertising
    1. Basic printing methods
    2. Letter-press
    3. Screen printing
  12. Corel Draw: An introduction
    1. Coreldraw concepts
    2. What is a vector image?
    3. What is a bitmap image?
  13. Basic design principles
  14. Other composing elements
  15. Preparing the layout
  16. The comprehensive layout
  17. Computer design
  18. Other sources of art and photography
    1. Clip art and computer clip art
    2. Stock photos
    3. Animation
  19. Computer - aided design (CAD)
  20. Computer art
  21. Image processing
  22. Flash animations
  23. Autocad lt 2005
  24. Computer postproduction technology

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the chain will break if one of the links is weak. Advertising is therefore as important as every other stage or link, and each depends on the other for success. The product or service itself, its naming, packaging, pricing and distribution, are all reflected in advertising, which has been called the life - blood of an organization. Without advertising, the products or services cannot flow to the distribution or seller and on to the consumers or users. A successful national economy depends on advertising promoting sales so that factory production is maintained people are employed and have spending power, and the money goes round and round. When this process stops there is a recession. Similarly, prosperous countries are those in which advertising does its job. In third world countries and in Russia, economies are poor and advertising is minimal, especially when a large proportion of the population is young non-earners.

[...] FINANCE DEPARTMENT This department is responsible for maintaining accounts, billing and collecting the due from its clients, verifying the appearance of advertisements in different media in individual cases, checking media invoices against orders, paying the bills to the media owners and looking after all the routine matters relating to accounting, recording, etc. RESEARCH DEPARTMENT This department of a advertising agency is engaged in the study of the effects of sales activities at the last point of distribution of a particulars product. [...]

[...] COMPUTER ART: Computer graphics methods are widely used in both fines are and commercial are application. Artists use a variety of computer methods, including special - Purpose hardware, artists paintbrush programs (such as Lumens), other paint packages (such as Pixel Paint), specially developed software, symbolic mathematics packages (such as Mathematical), CAD packages, desktop publishing software, and animation packages that provide facilities for designing object shapes and specifying object motions. Actually, the picture is usually painted electronically on a graphics tablet (digitizer) using a stylus, which can simulate different brush strokes, brush width, and colors. [...]

[...] BASIC DESIGN PRINCIPLES There are some general principles that guide the design of advertising and promotional layouts. Some art directors may use different terminology from that used here, but the basic assumptions are the same. The following design principles, properly employed, will attract the reader and enhance the chances of the message's being read. Unity: - All creative advertising has a unified design. The layout must be conceived in its entirety, with all its parts (copy, art, head, logo, etc.) related to one another to give one, overall, unified effect. [...]

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