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Comparing two advertisements: “Got milk?”

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  1. Introduction
  2. The projected images by comparing and contrasting the 2 different advertisements and brand themselves
    1. Advertisement 1: Issue of teen people magazine
    2. Advertisement 2: Issue of ladies home journal
    3. Comparison of both ads
  3. The techniques employed by the marketer project the images
  4. Positioning strategy of brands with reference to attitude changes in market using relevant models of consumer behaviour
  5. Conclusion

The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The background is simple, because all of the attention is on her. She is jumping into the air and has a look of rebellion on her face. She is dressed in very young, individualistic, ?rock star? attire. It was only a one page spread, but which really got your attention, because she almost seems to jump out of the white background.

There is a small paragraph that is written between her and the microphone. It says, ?Cool? in bold letters. Then it goes on to say how she loves her friends, her music, dancing, and rocking out. She says that milk helps her to do this. At the end of the paragraph, it states the catch in big, bold letters: ?got milk?.

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