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Market potential of Levi’s

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  1. Introduction
  2. Objectives of the study
  3. Scope of the study
  4. Limitations of the study
  5. Methodology of the study
  6. Analysis of the profile of the industry
  7. A study on the textile industry
  8. Profile of the Levi Strauss & co
    1. Levis Strauss & co brands
    2. Values and achievements
    3. A study on the Levi Strauss product profile
  9. Evolution of marketing mix
  10. Analyzing market potentiality
  11. Market survey of the Levi Strauss products
  12. Conclusion
  13. Bibliography
  14. Questionnaire

A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also changing modes in literature and arts in moral and social attitudes and even religious science and the market for stock and bonds. Marketers have understood this newly found eagerness in men to dress, to look good and are doing everything to look they smart, this is being reflected. In the wide array of choices that today's men has before them, spanning inner wear, garments and other related fashion accessories like shoes, belts, ties, wallets each trying to woo them with their own marketing gimmicks. In jeans the top brands are Levi's, Wrangler, Flying machine, Newport, etc., who are offering innumerable and high quality standard range of clothing and accessories. The paradigm shift in jeans wear has fueled the demand for jeans products. The companies are trying to give the international quality with the help of latest technology and lasting finish. In the way people work and dress, the influence of Levi Strauss & Co. and their attitudes finds an expression in today's fashion. Today's garments manufacturers has an answer to the fashionable jeans with the great brands. Levi's has complete male vanity to pamper the Indian male.

[...] The company had decided to get into distribution of the apparel range keeping in view the market needs for branded gents wear line. They would like their range to be distributed to the prime gents wear stores in the major cities of the state. They would be offering ?Levi Strauss' range, for distribution, which has a worldwide recognition for the brands like LEVI'S, DOCKERS, SIGNATURE, ETC. DILSUKHNAGAR, ABIDS, BEGUMPET, SOMAJIGUDA, and SECUNDERABAD. VALUES AND ACHIEVEMENTS Their values are fundamental to their success. [...]

[...] In 1996, it introduced SLATES named pants in the line of casuals. In 1988, LS&CO celebrated 150th anniversary for introduction of jeans in the Apparel market and 130th of blue jeans. In 2000, LS&CO introduced low priced jeans for women and got succeeded throughout the world. In the same year it stepped into the mass channel. With this, it got ?America's best company for minorities? award. Huge volume of mass products were introduced in the year 2003, with the special stores called WALL MART. [...]

[...] Its distribution is to the areas like- USA EUROPE LATIN AMERICA ASIA PACIFIC CANADA In Asia-Pacific, the countries in which it has role in market are- JAPAN KOREA AUSTRALIA NEWZEALAND TAIWAN HONGKONG CHINA THEORETICAL FRAMEWORK OF MARKET POTENTIALITY MARKETING INTRODUCTION: Marketing is indeed and a nicest art. It has been practiced in one form or the other since the days of Adam and Eve.It emergence as a management discipline, however is of relatively recent origin. And with in this relatively short period, is has gained much importance end stature that today most management thinkers and practitioners thought out the worldview as the most important of all management functions in any business. [...]

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