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Sample Marketing plan: 'You can Bike'

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  1. Mission statement
  2. Market overview
  3. Product
    1. Description of the product
    2. Target segment
    3. Why this product and not another?
  4. SWOT analysis
  5. Number of clients' objective
  6. Marketing Mix for services
  7. Monitoring and evaluation of the program

Our new product will offer to the disabled people the opportunity to make cycle tours with aninfrastructure prepared according to their needs.The mission statement is: ?Everyone can do it'. This sentence has two meanings. The first one isthat even if you are disabled, you can participate in sports and discover the world with a bike! The Paralympicsshow that everybody can take part in sports, even at a very good level.The second meaning is that, as we have said in the market overview, there is a poor supply inEngland for people who are disabled. With this product, we want to offer this market the servicethat is missing for them in England.Our mission is well represented by an extract of Guerra (2003) who speaks about tourismin general: "Tourism does not exist in a vacuum. It represents the exercise of free choice, orienting people towardsopen-mindedness and enriching experiences so that they gain a greater understanding of the world around them.This is why tourism affects so many aspects of life and carries such significance. This is also why tourism must beaccessible to everyone."

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