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Viral Marketing: Wilkinson

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  1. The advertising
  2. Fight for Kisses: Wilkinson's innovative approach
  3. The video game
  4. About the clip
  5. The target
  6. Viral marketing
  7. The reasons for success
  8. Conclusion

The ad was created in September 2007 - The video clip was watched over 6 million times in 220 countries! - The game "Fight for kisses" was downloaded 340,000 times. - Result: Wilkinson is one of the leading brands in its market segment (before Gillette). Instead of launching a campaign to introduce a razor with no less than 16 blades, Wilkinson went for a little more innovative option this time by creating this game to showcase its product : Quattro Titanium. The JWT agency did its best campaigning for Wilkinson, with ?Fight for Kisses?. - With a funny blockbuster style intro movie, the site came up with a remarkable approach by allowing users to download a full game in which a baby kicks his dad. - The brand even gives a chance to win several prizes.

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