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Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

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  1. Introduction
    1. Nokia
    2. Sony Ericsson
    3. Motorola
    4. Samsung
    5. LG Electronics
  2. Company profiles
    1. Multiple ways to customize
    2. Nokia Asia Pacific ( India)
    3. Sony Ericsson
    4. Motorola
    5. Commercial, Government and Industrial Solutions Sector (CGISS)
    6. Global Software Group (GSG)
    7. LG Electronics India Pvt. Ltd
  3. Objective
  4. Research methodology
  5. Data collection method
  6. Sampling plan
  7. Data analysis
  8. Findings
  9. Limitations
  10. Recommendations
  11. Conclusion
  12. Bibliography

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges.

Sony Ericsson Mobile Communications offers mobile multimedia consumer products for people who appreciate the possibilities of powerful technology. By creating an enticing brand, and by taking the lead in bringing new ways of using multimedia communications while mobile, Sony Ericsson can create compelling business opportunities for its operators. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and ýý months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003 will see roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.

[...] Motorola in India is structured into the following divisions: BroadbandCommunicationsSector(BCS) As the world's leading supplier of digital cable set-tops and cable modems, Motorola's Broadband Communications Sector (BCS) provides end- to-end systems for the delivery of interactive digital video, voice and high-speed data solutions for broadband operators. Commercial, Government and Industrial Solutions Sector (CGISS) The Commercial, Government and Industrial Solutions Sector (CGISS) is the leading provider of integrated communications and information solutions, trusted to meet mission-critical requirements and improve the operations of public safety, government and enterprise customers worldwide. [...]


[...] In terms of brands the market share is: Nokia 4000 : 80(price) , 52(features) 6000 : 85(price) , 75(features) 8000 : 60(price) , 60(features) 12000 : 52(price) , 55(features) 15000 : 94(price) , 105(features) LG 4000 : 15(price) , 10(features) 6000 : 12(price) , 10(features) 8000 : 17(price) , 12(features) 12000 : 06(price) , 05(features) 15000 : 00(price) , 00(features) Samsung 4000 : 15(price) , 75(features) 6000 : 55(price) , 60(features) 8000 : 60(price) , 65(features) 12000 : 78(price) , 80(features) 15000 : 35(price) , 33(features) Motorola 4000 : 20(price) , 13(features) 6000 : 15(price) , 10(features) 8000 : 18(price) , 15(features) 12000 : 14(price) , 12(features) 15000 : 03(price) , 04(features) Sony Eriksson 4000 : 35(price) , 50(features) 6000 : 33(price) , 45(features) 8000 : 45(price) , 48(features) 12000 : 50(price) , 48(features) 15000 : 68(price) , 58(features) Diagrammatic representation of data collected & Analyzed Market share of various brands Categorywise usage representation Data Interpretation 1. [...]


[...] By creating an enticing brand, and by taking the lead in bringing new ways of using multimedia communications while mobile, Sony Ericsson can create compelling business opportunities for its operator customers. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony. Sony Ericsson is responsible for product research, design and development, as well as marketing, sales, distribution and customer services. The company has its global management in London, its R&D in Sweden, Japan, China, US and UK, and approximately 3,500 employees around the world. [...]

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