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The choice of trade shows to promote products

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  1. Factors to be taken into account in choosing a trade show
  2. What are the objectives of a trade show?
  3. Factors in planning and managing trade show participation
  4. How to evaluate the outcome of a trade show?

Trade shows or exhibitions are a popular way of promoting a company's products or services to the consumer and organizational markets. The major advantage of trade shows is that they bring together under one roof an entire market for a few days. The marketers have the opportunity to talk with customers, distributors or potential agents, while buyers have the opportunity to get information from the suppliers.

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