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Daniel Cohen's 'Globalization and its enemies'

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  1. Introduction
  2. Explanation, in general, the performance of L'Oreal
  3. The value chain
    1. Support Activities
    2. Main activities
  4. The Porter's five forces
    1. The bargaining power of suppliers
    2. The bargaining power of customers and distributors
    3. The rivalry between existing competitors
    4. The threat of new entrants
    5. The threat of substitute products
  5. The key success factors
    1. SBU: Consumer Products
    2. SBU: Professional Products
    3. SBU: Luxury
  6. The competitive position
  7. SWOT model
    1. Diagnosis of internal strengths and weaknesses of L'Oreal
    2. Analysis of opportunities and threats affecting the company
    3. Deepening of the external diagnosis according to the 5 forces of Porter
    4. The main strengths, weaknesses, opportunities and threats
    5. SWOT grid proposals
  8. The Human Resources Department at L'Oreal Description of the organization of the HR function The key points of the HR policy for L'Oreal:
    1. Recruitment
    2. Training
  9. Strategy, culture and fashion animated men
  10. Strategies
    1. A differentiation strategy
    2. A vertical integration strategy
    3. A diversification strategy
  11. The structure
    1. The operational center
    2. The strategic apex
    3. The strategic Technostructure
    4. Logistics support functions
  12. Corporate culture
    1. Different sources of cultures
    2. Culture in the service of the company
    3. Ethics, Values and Principles
    4. Managing Diversity at L'Oréal
  13. The animation of men
    1. The authority
    2. Influence of the orientation leaders
    3. L'Oréal and adhocracy
    4. Background
    5. Description of features of the structure adhocratic found for L'Oreal
  14. Study of the Management Development Center
  15. Strengths and weaknesses of the MDC Latin America
  16. Recommendations
  17. Conclusion

To quote Paul Bairoch, ?Developing countries are poor because they are forgotten. The West does not need the Third World.' The first two waves of globalization were a disaster for countries undergoing the effect, not because of the domination of Western powers, but by the maladies they brought. The enemies of globalization are the Mullahs, advocating a war of civilization, and the enemies of capitalism, in favor of class struggle.

Both believe that globalization requires a model that people do not want, but the frustration with globalization actually comes from the fact that it creates a gulf between expectation and reality, which is far from the usual criticism. Poor countries are not exploited by globalization; Daniel Cohen traces the history of globalization based on the theses of many economists, sociologists and travelers in history.

America: The globalization of the nineteenth century has been driven by the transportation revolution in England with two axes: North-North with a rural exodus, and South-South for goods and capital. For Rosa Luxemburg, the migration of capital is necessary for the existence of capitalism. The current globalization is different because it is immobile (labor and capital).

The international division of labor: For Ricardo, international trade pushes the divisions of labor. The specialization of England in textiles led to a de-industrialization of India and specialization in agriculture and mining, comparative advantages compared to England.

The unequal exchange: For Arrighi Emmanuel, profits from the Third World are not superior to Europe because the goods are sold at very low prices for the same labor costs and the same margin. For Engels, this is because the British proletariat is becoming increasingly bourgeois, because it operates worldwide.

Tags: Daniel Cohen's 'Globalization and its enemies', Third World globalization, International division of labor

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