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At the heart of the Lyon Silk market: Stakes and challenges of international prospects

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documents in English
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case study
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29 pages
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General public
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  1. Presentation: Lyon and the silk, a difficult love story ?
    1. The silk : what is it ?
    2. The 5 steps to obtain a plurality on hangings
    3. The Silk road
    4. Lyon and the silk through the ages
  2. French, Lyon and international silk markets nowadays : which assets count for their future ?
    1. The market study made by Plimsoll about the French one
    2. Teachings about the current French market situation and consequences for the Lyon's one
    3. European prospects : the European Union and its responsibilities for the preservation of a tradition and a unique know-how
    4. International trends : a necessary target strategy ?
  3. Being international : how ?
    1. Prelle factory : luxury strategy ?
    2. Sport Soie firm : the Lyon's silk squares in India ?

Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China traded this precious tissue without passing on the secret. The art to make silk was then gradually passed on to other civilizations owing to spies, (monks, princesses) looters and traders. In Europe, silk was for a long time a monopoly of the Roman Empire in the East. Arrived in Western Europe at the end of the Middle Ages, the silk production reached the stage of the industrialization from XIXth century but experienced a grave decline connected to the competition of modern fibers (like the nylon), to the evolution of the clothing customs in Europe, to the development of certain Asian countries and to the epidemics which touch it in France in this period.

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