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Denmark: National Plan for Tourism

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  1. Main opportunities and tendencies
    1. Trends of tourism in the world
    2. Trends of tourism in Denmark
  2. Objectives for tourism in Denmark
    1. Tourism as a marketing element
    2. Tourism as a vital economic element
  3. Strategies and initiatives
    1. Tourism as a marketing element: strategies
    2. Tourism as a vital economic element: strategies

The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules. Denmark is 43,094km2 and has around 5.5 million inhabitants. Like many other countries, Denmark's authorities are looking forward to develop tourism. Indeed, this activity promotes economic growth, prosperity and better conditions to develop the entire country in both urban and rural areas. However, specializing in tourism sometimes brings less growth than specializing in manufacturing. Tourism is a viable growth option, though less effective than manufacturing, partly because the people working in the tourism industry are not high-qualified and human capital is one of the major factors for growth.

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