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Importing french wine to India

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General public

About the document

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Language
documents in English
Format
Word
Type
case study
Pages
7 pages
Level
General public
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  1. The product
    1. Our activity
    2. Our products
    3. The Country
  2. The market
    1. Importing wine in India
    2. Rate of penetration of the French wine
    3. Risks
    4. Distribution channels
    5. Indian regulations
    6. Indian competitors
    7. Business behaviors in India
  3. Our strategy
    1. What channel of distribution?
    2. Payment
    3. Quantitatively
    4. Qualitatively
    5. Contract outline

Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and personal feelings.

We have 4 ?appellations' and we are really concentrating on them. Our products represent Burgundy, in other words they are the essence of Burgundy. Our wines come from ?La Cote de Nuits?.
We have 41 hectares of vineyard. All our wines come from our own propriety.

We have 25 employees in Le Boga (including persons in the vineyards, in the cellar and in the office).

[...] Our investment possibility is too low to pay a representative in India. Thus we want to test the market to see the reactions towards our product. Brindco is the leading wine importer. Also its place in the market will provide us advertising and visibility. Payment We will use CIP incoterms and pay the insurance. This will give Brindco confidence. The transfer of risk will take place when we give the merchandise to the first transporter. Quantity We would like our partner to sell of our exported turnover for the first contract year. [...]


[...] One of the means to circumvent the taxes is to export wine in bulk which can be bottled on the spot. Indian regulations Regulations for the entry Even today, the market of alcoholic drinks is a hot topic of debates in India. The problem of alcohol is even tackled in the Indian Constitution which wishes to restrict it. Some require the total prohibition of alcohol because its consumption is considered as very bad in certain States. To discourage its consumption, the wine is prone to very high customs duties: In 2006, they amount to 101% for any category of wine (Champagne, red/white wine). [...]


[...] The promotion of the wine is done, thanks to the sponsors. Indian competitors Characteristics of the Indian vineyard 85% of the overall consumption of wine is covered by the national production. India produces wines which are internationally recognized. The hot and wet climate makes it possible to the wine growers to collect wine twice a year. The Indian wine production grows at annual intervals of 20%. India has approximately 60,000 hectares of vineyards. The major types of vines were imported from abroad. [...]

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