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The influence of e-commerce on the financial performance of luxury companies: the case of Christian Dior Couture

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documents in English
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case study
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31 pages
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General public
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  1. Literature review
    1. E-commerce, a tool for the future of companies
    2. Luxury, a particular universe
    3. Luxury and e-commerce, from paradox to opportunity
  2. The methodology
    1. The choice of the methodology
    2. The methodology
  3. Data analysis
  4. Recommendations

This present thesis aims to bring answers to an issue related to the influence of e-commerce on the performance of luxury companies by looking at the case of the company Christian Dior Couture. Named "The influence of e-commerce on the financial performance of luxury companies: the case of Christian Dior Couture" this thesis has for purpose to shed light on the financial impact of e-commerce within luxury companies.

The review of the literature gave us a first step to better understand the context of the creation of e-commerce, its evolution and then its adoption by the companies that composed the actual economy. In a second phase, it led us to focus on a particular industry which is the luxury one and finally to present the paradox that surrounds the relationship between e-commerce and the world of luxury and especially the many opportunities that flow from it.

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