Search icone
Search and publish your papers

What theoretical factors should it take into consideration when forecasting the demand for its own goods and what empirical difficulties it may face in estimating it?

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
8 pages
General public
0 times
Validated by
0 Comment
Rate this document

B.M. is a newly established firm that wants to enter the market for hair dryers.
According to Bayus (1993: 1320) it is crucial for a firm to have three kind of information to be able to plan its production: ?demand, price and production costs? . In this essay, we focus on demand for the new established firm B.M's hair dryers.
Demand is ?a general term describing the behavior of buyers and potential buyers of a good? (Fischer, Dornbursch and Schmalensee, 1988: 42) while the ?quantity demanded of a good is the amount that buyers would actually be willing and able to pay if it were available in some period? (Fischer, Dornbursch and Schmalensee, 1988: 42). We thus have to make a distinction between the quantity demanded and the quantity actually bought.

Similar documents you may be interested in reading.

Risk management in the asset management industry (risk measurement techniques): An evaluation of...

 Economics & finance   |  Finance   |  Research papers   |  05/09/2009   |   .doc   |   112 pages

Soft capitalism as related to therapeutic modes of work

 Business & market   |  Marketing   |  Presentation   |  05/16/2009   |   .doc   |   71 pages

Top sold for economics

Strategies and financial analysis of the Mercure hotel chain of the Accor Group

 Economics & finance   |  Economics   |  Term papers   |  11/22/2010   |   .doc   |   24 pages

Competitive Advantage of Wine Industry in France

 Economics & finance   |  Economics   |  Term papers   |  03/14/2011   |   .pdf   |   10 pages