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Business Plan of Bullea

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  1. Executive summary
  2. General Company Description
  3. Products and Services
  4. Marketing Plan
  5. Operational Plan
  6. Management and Organization
  7. Startup Expenses and Capitalization
  8. Financial Plan

Bullea is a scuba diving center based close to Marseille in Carry le Rouet. This scuba diving center will offer its future customers dives in beautiful locales in the Mediterranean Sea with the provision of validating their PADI, FFESSM and CMAS certifications. Moreover, we will provide complementary services like rental and sales of material, etc.

Diving will change your life forever; once you have been underwater you just won't see the world the same way because the landscape that you see below water is unlike any other environment on earth. When you descend into that world, you will feel free and you will come to realize that diving is much more than a weekend hobby.

It is hard to define how many divers are currently active in France but the French Federation of Divers (FFESSM) estimated that in 2007 more than 260,000 divers were registered and more than 360,000 in 2010. Apparently, the number of divers is surging; however, these figures do not provide a comprehensive picture due to the existence of different associations and federations related to diving. Moreover, all divers are not French, so we could say that this hobby is still in the stage of democratization and as an industry offers much growth potential.

I think that an increasing amount of people are likely to travel extensively in order to experience the different diving locales and seek an international certification that will allow them to dive anywhere in the world. Diving enthusiasts trying for a double certification: PADI/FFESSEM, often have to approach a scuba diving center in France to obtain their FFESSM certification and a center in another country to receive their PADI certification. Therefore, it is only logical to assume that if a scuba diving center were to offer them a package deal wherein they could achieve both certifications, and thus save time and money, it would herald an incredible change in the industry, one that will seduce professional and hard core divers.

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