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Can Fair Trade and corporate social responsibility become a competitive advantage ? The Example Of Max Havelaar

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  1. Definition and principles of Fair Trade
    1. Definition of fair trade
    2. Key fair trade principles
    3. Organization of the movements
    4. Some figures
    1. Birth
    2. Principles
    3. Functioning
  3. Fair trade success and limits
    1. Fair trade success
    2. Fair trade limits

In our presentation, we have decided to present to you Max Havelaar, which is one of the most famous stamps of Fair Trade. Max Havelaar is present around the world under three different names: Max Havelaar, Fairtrade and Transfair. Max Havelaar doesn't sell any product. It is just an independent organization which is in charge of the stamp, an association with no lucrative goals. Max Havelaar is based on the respect of human rights and wants to create real partnerships with producers. It is important to say that the Max Havelaar concept is not based on financial help or charity and is a real guarantee to consumers. When they buy a labeled product, they are certain to have a product which corresponds to fair-trade principles.

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