Search icone
Search and publish your papers

The financial crisis and the automobile industry

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
market study
Pages
4 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Environment analysis
    1. Political environment
    2. Economic environment
    3. Technologic environment
    4. Social environment
  2. Automobile adverts in the world
    1. In French Polynesia
    2. In United Kingdom
    3. In United States of America

Since the beginning of the world financial crisis in 2008, the automobile industry like all the other industries has been strongly impacted by the situation. The slump of the car sales was a huge setback for the majority of the constructors. During these difficult times, marketing departments have been busy charting out their plans all over the world. The product to market could differ in term of equipment/quality level, but answers globally to the same need. Obviously, the customers' expectations change in relation to function of the countries because their behavior is different. For instance, there are pick up vans and S.U.Vs in the USA, supermini cars for the French market, a big sedan for the Germans. Despite the differences, all marketing managers had the same problem to address whatever their location in the world: how to boost the declining sales?

Similar documents you may be interested in reading.

The financial crisis and its consequences on the German financial system

 Economics & finance   |  Finance   |  Thesis   |  09/29/2010   |   .doc   |   27 pages

Automobile industry in China (2005)

 Economics & finance   |  Economics   |  Market study   |  01/10/2011   |   .doc   |   19 pages

Top sold for economics

International financial management: Impact of International criminality

 Economics & finance   |  Economics   |  Presentation   |  11/18/2010   |   .doc   |   5 pages

Electronic Commerce and the Purchase Behavior of a French Consumer

 Economics & finance   |  Economics   |  Thesis   |  01/10/2011   |   .doc   |   99 pages