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Globalization VS. culture: can we consider the Cultural Homogenization as a sustainable future for our society?

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  1. Why do I think this is happening?
  2. What could be the ultimate consequences of this process?
  3. Do I see the Cultural Homogenization (=globalization of culture) as something positive, negative or not necessarily one or the other?

"The current era of globalization, with its unprecedented acceleration and intensification in the global flows of capital, labour, and information, is having a homogenizing influence on local culture." (UNESCO, s.d.) As previously said, our society has evolved at a tremendous speed since we discovered fast-travel transport and most importantly: the internet. These tools have heavily increased the world's economic globalization and has become (and still working on it) culturally homogenized. But what does this mean? There is no existing formal definition for this term, although people have already gave a thought about it and here's what they have come up with: "The Cultural Homogenization is an aspect of cultural globalization (Smith, 2008), listed as one of its main characteristics (Jennings, 2010) and refers to the reduction in cultural diversity (Barker, 2011) through the popularization and diffusion of a wide array of cultural symbols - not only physical objects but customs, ideas and values." (Jennings, 2010).

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