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Was the Japanese model in the nineties in crisis or was it evolving ?

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  1. Introduction
    1. Strategic analysis of the company Chupa Chups, in general
    2. Segmentation strategy of Chupa Chups
    3. The BCG Matrix
    4. Porter's Model
    5. Analysis of Mc KINSEY
  2. The analysis of Chupa Chups, by Strategic Business Area
    1. SWOT analysis of the SBU "Traditional"
    2. SWOT analysis of the SBU "Diet"
    3. SWOT analysis of the SBU "Fanciful"
  3. Conclusion of part 1
  4. The marketing plan
    1. Analysis and diagnosis of Chupa Chups and its environment
    2. Analysis of companies on the market Chupa Chups
    3. Analysis of variables Mix
    4. Strategies and objectives
    5. Means
  5. Action Plan
    1. .The action program
    2. Our latest recommendations and budget to devote
  6. Conclusion

126 million Japanese live in cramped quarters on an archipelago composed of 3,400 islands of which 430 are inhabited. The four main Honshu, Kyushu, Shikoku and Hokkaido are in an arc stretching over 2000 km long. The population is concentrated on narrow coastal plains. Competition between housing, industry, transport and agriculture explains its high price. This small size not only creates demarcation problems (the islands in border areas are subjected to tension claimants), but also communication problems between the islands.

However, the Japanese have successfully taken advantage of their space. The vast maritime domain provides fisheries and mineral resources, and the variety of climates (Hokkaido cold continental and tropical south) is a plus point for agriculture. To overcome the problems of communication, they have put in place a comprehensive transportation system that ensures both the country's unity and better integration with the rest of the world. The construction of embankments and relocations permitted them to remedy the lack of space in the area.

The typhoons (tropical cyclones) are the main risks of climate. But this part of the "Ring of Fire" Pacific is also exposed to high seismic activity and volcanic activity. The underwater earthquakes can trigger tsunamis (tidal wave) Earthquake-resistant buildings and political education of the population to natural hazards that were the response to these disasters. The "Great Hanshin" (magnitude 7.2 on the Richter scale) demonstrated the ability of Japan to manage a major natural disaster (6300 victims).

A global view: The lowlands cover only 15% of this mountainous area, where agricultural problems are to be resolved by imports. Japan does in fact those two thirds of food requirements. But it does not follow dependence, because Japan knows how to diversify its suppliers and have leverage financial and technological resources.

These constraints have been experienced by the Japanese as constraints; they have not been a hindrance, but an incentive for people who care. Japanese society is in the service of power. The island gives them a stronger sense of identity. The attachment to the nation is very great. Group cohesion is very important.

Tags: Honshu, Kyushu, Shikoku , Hokkaido, fisheries and mineral resources, transportation system, seismic activity and volcanic activity, financial and technological resources

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