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The pros and cons of tourism in South America

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  1. Introduction
  2. The glass ceiling or non-fit between business needs and aspirations of women managers
    1. The glass ceiling: a barrier to career progression of women managers
    2. The glass ceiling, a form of vertical discrimination
    3. The walls of glass, a horizontal merger
    4. Wage disparities
  3. Recognition of skills: differential treatment
    1. Skill enhancement of males
    2. A differentiated access to employment
  4. The glass ceiling: A limit to the interests of the company
    1. Women's contribution to human performance
    2. Women's contribution to business performance
    3. Women's contribution to financial performance
  5. The glass ceiling, a construction beyond the walls of the company
    1. Organizational causes of the glass ceiling
    2. The lack of sponsorship
    3. Weak networks
  6. A traditionally male culture
  7. The so-called "lack of careerism" of women
  8. Social causes of the glass ceiling
    1. The difficulty of reconciling work and family
    2. Women confined to predefined roles in society
    3. The "self-censorship" of women
  9. Towards a better management of the glass ceiling
    1. The statutory equality sought by professionals
    2. The basic legislation
    3. Incentives for companies to act
    4. The Equality Label
  10. Support the "glass ceiling" by the company
    1. Approach
    2. Different policies to promote women
    3. Action plans
    4. Childcare
    5. Universal service employment checks (CESU)
    6. Maternity and paternity
    7. The organization of working time
  11. Conclusion

The first thing that springs to the mind when the word 'South America' is uttered is dictatorship. Between the Second World War and the early 1990s, all that this subcontinent had seen was a troubled political situation due to civil wars and dictatorships. Due to this political turbulence, a lot of things got sidelined. The South American tourism had also been sidelined due to the same reasons. But, once the political crisis in South America had subsided, giving way to democracy and greater security, tourism began to grow and develop significantly.

The number of tourists visiting the continent increased. As part of our study, we will study the growth of tourism in the South American countries between 1992 and 2000. In 2004, the revenues from tourism in Latin America represented 17% of the world income i.e. 90,000 million. The development of tourism in South America is important, but this development has not been equally distributed.

Tourism seems to have flourished in Peru and Brazil, while other countries have had a growth that is less than 40%. This suggests that tourism in South America still has a lot of growth potential. Despite the estimates of the World Tourism Organization (UNWTO) for 2006, that there may be slower growth in the sector, there has been significant increase in the number of tourists visiting South America.

In 2000, 15.2 million tourists had visited South America. This number rose to 18 million in 2005 and has been steadily increasing. The development of tourism has also led to the development of the economy of the South American countries. But this development has not benefited all the South American countries equally. This has left the country's tourist resources under-utilized, despite the tourism sector having a lot of growth potential.

Growing tourism has shed light on a new problem: preserving societal values. However, the tourist sector happens to be one of the major contributors to revenue. So, the dilemma here is: Should tourism be allowed, despite the societal changes it will bring about? or, Be rigid and let the opportunity for growth slip away?

A means of promotion, by States, tourist attractions in the area is the new concept of "marca-pais". Indeed, tourism is an export product which, like any other, must have a marketing strategy. It appears vital to create a series of measures that would promote the territories of Latin America to attract international tourists.

Thus, after many efforts, the concept of "Marca Pais" was created by the Ministries of Tourism of the different Latin American countries. It is to assign a graphic image that values the wealth of the country, on national and international markets.

The creation of such a visual symbol is to: identify all productive activities, with a single logo; to promote the Latin American countries, focusing on their values, multiculturalism. To highlight the Latin American countries have decided to rely on their main asset, that is to say first of their natural resources. Thus, different slogans chosen by the Latin American countries mainly revolve around this topic: Chile is defined as "the kind that moves"; Guatemala prefers the concept of "soul of the earth," preferring to Ecuador? life in its purest form."

So we see once again the lack of communication, particularly internationally, on the historical and cultural sites. However, it is an effective early visibility on the international tourism scene. Moreover, to ensure the success of any tourism strategy, it is important to create the elements that contribute to building a strong image, consistent and stable countries.

Tags: South America; tourism; pros and cons of tourism; political crisis in South America; Latin America

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